Wednesday 14 February 2018

Three strategies to help women achieve their full potential




Strategies to help women back to work

When we’re talking to people who are thinking about going back to work after a career break, there are certain books we recommend time and again, usually because they provide great tips on the practical elements of finding and applying for new jobs, or important strategies on overcoming psychological barriers to returning to work. We thought it would be useful to start sharing these recommendations here on our blog so that more people could benefit from them.

We’re kicking off with Tara Mohr’s Playing Big, which we love because it sets out practical tools to help women deal with the internal blocks and external challenges that prevent them from achieving their dreams, such as making that move back to the workplace.

Here are three of her strategies that we found to be particularly relevant to returners:

1) Learning to recognise your inner critic

2) Unhooking from criticism

3) Communicating with more impact


Learning to recognise your inner critic

We all have an inner critic, the voice of self-doubt, of ‘not me’, of ‘I’m not good enough’. This voice can become stronger for people who have been out of the workplace for a long time. While it’s impossible to silence it, it’s relatively easy to learn to relate to it in a different way:

  • Don’t try to argue with your critic. You won’t win! The trick is to notice the voice, recognise it for what it is, and refuse to let it determine your choices. 
  • You could create a character for your inner critic to help you differentiate it from your true voice and/or try a visualisation exercise where you imagine turning down the volume on the critic’s voice whenever it pipes up. 
  • Remember that experiencing fear or doubt doesn’t mean you’re on the wrong track. In fact, our inner critic is never more vocal than when we’re stepping outside of our comfort zones, pushing ourselves, and on the verge of achieving something amazing.

Unhooking from criticism


Many women are relationship-oriented, which means that we work hard to preserve harmony and care about other people’s perspectives. While this is largely a positive trait, it can hold us back if it translates to a fear of disapproval. Bear these ideas in mind next time you find yourself overly worried about other people’s opinions:


  • A negative response doesn’t mean that you’ve done something wrong. Feedback is crucial: not because it tells you something about the value of your work, but because it tells you how it is likely to be received by the people you are hoping to reach. This also means that you don’t need to incorporate all feedback, but instead carefully select the parts that are strategically useful, and let the rest go, e.g. a former colleague’s opinion on your CV is more valuable than that of a friend in an unrelated field. 
  • Criticism most affects us when it reflects a negative belief we hold about ourselves. The rest bounces right off. Use painful criticism as a way of discovering, and addressing, those negative beliefs that might be holding you back in your decision to return to the workplace. 

Communicating with more impact

Do you ever feel the struggle between wanting to say something but holding back? Between sharing an idea and simultaneously diminishing it? Women are particularly affected by this, and are often guilty of dumbing down communication in order to be more likeable, at the expense of appearing competent.

Before hitting send on your next email to a potential or new employer:

  • Eliminate any undermining words and phrases (‘just’, ‘kind of’’). 
  • Remove any unnecessary apologies (‘Sorry if this is a silly question’). 
  • Take out any phrases that suggest that what you have to say isn’t worth much time/space (‘I thought I’d tell you a little bit about’, ‘just a minute of your time’). 
  • Replace questions such as ‘does that make sense?’, which imply you feel you’ve been incoherent, with phrases such as ‘I look forward to hearing your thoughts’. 
  • Delete the disclaimers (‘I’m no expert but’) and just say what you have to say. 
This doesn’t mean being aggressive in your communication, but rather making a conscious effort to express warmth - e.g. expressing a genuine interest in the other person - without relying on diminishing phrases.

Watch this space for further reading recommendations, and please do comment with any books you may have found useful in your own return to work journey!


Posted by Elaine